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Anthony Melchiorri

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  • 1 min

Ask Anthony: The Benefits of American Hotel Lodging Certifications

🏨 Rosanna Maietta became the new president of the American Hotel & Lodging Association (AHLA). AHLA's certifications provide essential training in hotel management aspects like guest services, revenue strategy, marketing, operational efficiency, and leadership. Certified professionals in the hospitality industry can improve guest experiences, profitability, and adapt to global market trends. This investment in education promotes industry success, sustainability, and growth, emphasizing innovation and guest satisfaction.
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Ask Anthony: Getting System Upgrades Approved on a Tight Budget

🛈 In hospitality, ensuring data security is as crucial as providing a clean room or safe food. Data breaches can result in fines, legal issues, and, most critically, a loss of reputation which is hard to regain. Hotels must have robust systems like strong firewalls, encrypted data, and thorough employee training to protect guests' personal information, including credit card numbers and addresses. Treat data protection as a fundamental responsibility to maintain guest trust and safeguard your business reputation.
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  • 2 min

Ask Anthony: Independent Hotels Joining Soft Brands

🏨 Soft brands merge independence with brand recognition, offering marketing, reservation systems, and loyalty program access while maintaining the hotel's unique identity. These affiliations require initial fees, ongoing royalties, and adherence to standards, but can enhance visibility and attract repeat guests. Weighing costs against increased bookings and operational support is vital for independent hotels considering a soft brand partnership.
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