France trends – January 2025: upscale segment drives hotel performance
🏨 In January 2025, upscale hotel segments witnessed RevPAR (Revenue Per Available Room) grow by over 4%, despite a minor decline in overall occupancy rate by 0.4 points to 53%. This was predominantly due to a nearly 5% rise in the average daily rate (ADR), facilitating the sector's resilience amid broader social, political, and economic challenges.
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