Ben Walker

🏨 In 2025, hotels face low rate growth and must utilize ecommerce, actionable data, and AI for profitability. Victoria-Jungfrau Grand Hotel increased ancillary spend by $34,000 in six weeks, while Lux Le Morne Resort generated $27,000 in 2024. On average, ancillary spending per booking is $275. Lighthouse's BI platform investment of $370m highlights the importance of data-driven decisions, processing 400 terabytes of travel data daily. In November 2024, Sabre launched SynXis Insights, a BI tool with six dashboards, adopted by various hotels. Concerts by Oasis and Coldplay in 2025 are expected to boost hotel revenues, following Taylor Swift's tour success in 2023 and 2024.