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Brad Hargreaves

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  • 2 min

I spent the week trying to answer the question: How can I build a property… | Brad Hargreaves | 48 comments

  • Brad Hargreaves
  • 28 March 2025
🏠 Asimov Management, a hypothetical property management firm with zero employees, uses AI and automation for marketing, leasing, price optimization, tours, screening, customer service, maintenance coordination, renewals, and reporting. AI leasing assistants, self-guided tours, third-party gig maintenance, and automated renewals are already feasible. Human touch is still needed for physical maintenance and preferred by some residents. Blending automation with human elements is seen as giving property managers "superpowers." Founder of Common (2015) suggests scaling issues over 250 units and potential for AI preference over humans, citing Waymo's user retention over Uber and Lyft.
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