Chad F.

📍 Early 2025, U.S. hotel industry faces opportunity and uncertainty amid geopolitical changes, influencing international and domestic travel. U.S.-China relations, Middle East conflict, immigration policies, election-year volatility, and dollar strength affect tourism. Hoteliers advised to adapt marketing, invest in automation, cater to Millennials/Gen X, offer value and flexible policies, and plan strategically. Domestic travel surges; labor availability and guest expectations shift. Success lies in staying informed, agile, and guest-focused.