Christian Ljungstrom

📦 Independent European hotels, often with around 30 rooms, struggle in marketing against giants like Expedia and Booking due to constraints in resources. Outsourcing marketing is common for these hotels and house owners to platforms such as Vrbo, Booking, and Expedia. The decision is tough, with financial management and guest services prioritized. Some hotels face issues with their homepages, including bugs in language, payment, design, and booking processes. Hotel types range from independent, passionate establishments to professional chains, each providing different levels of service and personalization. The influence of Expedia and Booking is significant, affecting both guests' choices and hotel operations.