Beyond Linear TV: Enseo CEO on the Future of Guestroom Entertainment
📺 The hospitality industry in 2026 sees continued evolution in guestroom entertainment as hoteliers embrace technology. Enseo, founded in 2000, celebrated its 25th anniversary in 2025 and adopts AI for cost reduction and enhanced guest experiences. CEO Brian Gurley emphasizes personalization and smart integrations, with dynamic pricing driven by AI for services like dining. Hotels focus on future-proofing by choosing flexible tech partners. Smart TVs are leveraged for advertising, enhancing guest interaction beyond traditional TV use.
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