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Cory Doctorow

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  • 13 min

Way past its prime: how did Amazon get so rubbish?

  • Cory Doctorow
  • 15 October 2025
💸 Amazon's "enshittification" journey began with attractive customer offerings, leveraging investor funds to subsidize prices and shipping. Over time, it exploited both users and business clients, enforcing price hikes with tactics like its "flywheel" strategy and excessive fees. Merchants now suffer a 45-51% fee burden, causing inflated prices across platforms. With $50 billion in annual search placement fees, Amazon manipulates search results, making the top listings pricier. This systemic issue requires policy intervention, not individual consumer action.
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