Scotland’s tourism industry launches Holyrood 2026 manifesto
📅 The Scottish Tourism Alliance (STA) launched the Holyrood 2026 Manifesto, urging political parties to support the £17bn tourism sector. By 2030, Scotland aims to be a leading visitor destination. The strategy acknowledges a 1.4 million drop in domestic trips in 2024 and calls for enhanced transport and digital infrastructure. Each £1 in VisitScotland marketing returns £18 to the economy. The manifesto seeks a cabinet minister for tourism, sustainable aviation growth, and support for industry innovation and job growth.
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