Plot twist: The biggest threat to Google's travel dominance isn't another search engine ???? | Dan Hocking
🛫 Skyscanner's transformation into an AI-powered travel advisor poses a significant threat to Google's travel dominance. Currently, 75% of Skyscanner's traffic bypasses Google, and they welcome 1.2 million new accounts each month. Their strategy focuses on building direct relationships and providing comprehensive trip planning. By leveraging AI, Skyscanner aims to become trusted travel platforms, offering seamless B2B partnerships and personalized experiences, making them a leader in authentic and informed travel planning.
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