Dominic Ponsford

🔍 Google's AI Overviews impact publisher visibility, showing for 17% of queries in the US and UK. AI summaries started in May in the US, were cut back, and are now broadly analyzed by Authoritas over 6,599 keywords. They are altering search result rankings: Martha Stewart's article on wasps, now below Google's AI summary, used to rank first. AI summaries push organic results down, with Press Gazette's editor list example demoted in search. Laurence O'Toole of Authoritas predicts AI Overviews will expand, altering traffic for publishers reliant on Google—up to half of site visits. AI Overviews link to pages outside the top ten results 60% of the time, suggesting significant impact on search rankings.