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Posts by author

e.koureli

18 posts
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  • 2 min

Sonesta Executes Strategic Agreement With AKEN Hotels & Resorts

🏨 Sonesta International Hotels Corporation will finalize a strategic alliance with AKEN Hotels & Resorts LLC by mid-year, enhancing Sonesta’s international growth in South America and the Caribbean. Their collaboration aims to integrate AKEN’s properties into Sonesta's loyalty ecosystem, tapping into Latin America’s cultural richness and ecotourism, and providing guests with immersive local experiences. The alliance is expected to create a broader global audience for South American hospitality and contribute to Sonesta's expansion strategy, leveraging AKEN’s local insight and operational excellence.
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  • 7 min

The Winners and Losers of Google’s Big Cookie Reversal

📈 Google retains third-party cookies in Chrome, impacting the digital ad industry. Google's stock rose 3.8% after the announcement. The Trade Desk, LiveRamp, and Yahoo are potential winners, with LiveRamp's stock increasing over 7%. SSPs like PubMatic and Magnite could benefit from enhanced ID signals and contextual insights. Open web publishers, including Vox Media and Newsweek, may see sustained revenue streams. Criteo, while avoiding a $40 million loss, faces sunk costs in Privacy Sandbox investments. Privacy advocates and consumers are likely losers, missing out on promised enhanced privacy protections.
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  • 1 min

Penta Hotels welcomes Markus Lück as new managing director

🏨 Markus Lück becomes the new Managing Director of Penta Hotels, starting April 1, 2025, replacing Andrew Munt who leaves at the end of April. Munt's 15-year leadership established Penta as a recognized European lifestyle hotel brand. With over 25 years in the industry, Lück previously worked with 12.18. Hospitality Management GmbH and 7Pines Hotels & Resorts. His main focus is to enhance the Penta brand and guest experience, continuing the brand's growth and adapting to new market demands.
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  • 3 min

Choice Hotels Pilots Breakfast Offerings for Comfort and Country Inn & Suites

🏡 Choice Hotels International’s 69th Annual Convention is taking place at Mandalay Bay Convention Center, Las Vegas, focusing on enhancing Comfort and Country Inn & Suites brands. The upgrades include improved breakfast options, driven by consumer research emphasizing the importance of breakfast in guest experience. A build-your-own breakfast option is piloted for Comfort, catering to dietary restrictions. Country Inn & Suites introduces breakfast sandwiches with Pillsbury biscuits. Prototype enhancements announced in March reduce Comfort hotels' footprint by 1% and add 18 rooms to Country Inn & Suites hotels. Comfort boasts 2,100 hotels with 140 in the pipeline and a 96% brand awareness rate. Country Inn & Suites, acquired in 2022, has 430 hotels, signaling growth opportunities.
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