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🏨 WorldHotels™, the soft-brand platform of BWH Hotel Group, is expanding across Europe with unique independent properties. The strategy emphasizes asset differentiation and service depth, adapting to European markets that prefer distinctive hospitality formats over standard options.

🏠 B&B HOME, the long-stay brand of B&B HOTELS, is expanding in Greater Paris with three new openings. This expansion targets rising demand for flexible, mid-term accommodation. The initiative addresses the needs of corporate travelers and hybrid workers, reinforcing B&B's position in the market. These new locations aim to offer resilient performance models, enhancing the brand's presence in a competitive segment.

🏨 Exciting hotel openings are happening worldwide! This week, Hospitality ON highlights several new spots. In Paris, the chic “Le French” under the Luxe brand unveils 120 rooms. In Tokyo, Zen Resorts introduces “The Sakura Inn” with 150 rooms, blending traditional and modern styles. Meanwhile, in New York City, “The Metropolitan” by Urban Escape opens its 200-room facility, boasting eco-friendly designs. Stay tuned for more updates on these stylish accommodations!