SIMI 2025 – Hotel performance: brand power as demonstrated by Accor and EXTENDAM
🏨 Katell Bourgeois from Accor and Matthieu Dracs of EXTENDAM emphasize the economic, operational, and financial benefits hotel brands offer investors nowadays. In a volatile market, clear segmentation and positioning are crucial. Aligning operators and owners is vital for enhancing performance, ensuring consistent cash flows, and preparing assets for future resale.
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