Eloise Hanson

🏨 Emblems Collection, from Accor, launched its UK flagship, Lucknam Park Hotel & Spa in Wiltshire, featuring 42 rooms, 9 cottages, 2 restaurants, a spa, and equestrian center. Six new openings are planned for 2026-2027 across Italy, Greece, and Canada. Accor aims for 60 properties globally by 2032, targeting Europe, North America, and the Middle East. Maud Bailly, CEO, highlights the brand's focus on understated luxury and tranquility.

🏨 Habyt launched Atipico Hotels in Madrid on Calle Alcalá 164, featuring 118 rooms, a coworking space, gym, and rooftop. The first hotel aims for €3 million revenue and 75% occupancy. Expansion targets include Portugal and Italy. CEO Luca Bovone emphasizes creating emotive, connected spaces, blending vintage and modern design. The brand responds to a new travel style focusing on depth and charm.

🏨 Ruby Giulia, a new hotel in Rome's Monti district, opened in what was once the Ministry of the Interior on Via Agostino Depretis. It features 164 rooms, a 24/7 bar and café, lounge areas, and a rooftop terrace. This is the second Ruby-branded hotel in Italy, after Ruby Bea in Florence. The Ruby Group currently operates 21 hotels across Europe, with an additional 16 hotels in development or planning stages.

🏨 Ian Schrager will open the second PUBLIC hotel in spring 2026 on Sunset Strip, West Hollywood, Los Angeles. The hotel will feature 137 rooms in the former Standard hotel, designed by British architect John Pawson. Amenities include three dining venues, a pool, and a rooftop terrace with 360-degree views of Los Angeles. The first PUBLIC hotel opened in 2017 in the Lower East Side of New York City.

🏨 Hotel Maison Maastricht Centrum, a 58-room property featuring a bar, patisserie, and fitness center, has opened in The Netherlands in a former hotel school. It joins Accor's Handwritten Collection as the fourth hotel in the Benelux region, alongside Maek Hotel Antwerp Central, Hotel Ter Zand, and Le Marin Rotterdam City. As of 2025, the collection includes over 30 hotels, with an additional 35 in development, expanding in Hungary, Romania, Greece, France, Belgium, and The Netherlands.

🏠 Maslow’s will open its third members’ house in early 2026, spanning two floors in The Kensington Building, London. The location includes coworking spaces, private offices, a café, gym, wellness studio, and meeting rooms. The Kensington Building boasts a BREEAM Excellent rating and runs on 100% renewable electricity, with WELL certification in pursuit. Maslow’s Kensington will join sister locations at 1 Warwick, Soho, and Mortimer House, Fitzrovia.