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Posts by author

Eva Lacalle1

77 posts
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  • 7 min

How to increase hotel direct booking | Ultimate guide

  • Eva Lacalle1
  • 15 October 2024
What are hotel direct bookings? Direct bookings happen when a guest reserves a room directly with your hotel – whether that’s through your website, by phone, email, or as a…
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  • 6 min

Best hotel review sites and how to get positive reviews

  • Eva Lacalle1
  • 10 October 2024
What are hotel reviews? Hotel reviews are feedback from guests after their stay, offering insights into their experience, from the quality of services to various aspects of the property. These…
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  • 4 min

What is Average Room Rate (ARR) and how to optimize it?

  • Eva Lacalle1
  • 8 October 2024
What is Average Room Rate (ARR)? Average Room Rate (ARR) is one of the essential indicators in the hospitality industry, helping you measure the average price paid per room over…
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  • 7 min

20 best hotel advertisement examples

  • Eva Lacalle1
  • 10 September 2024
What is hotel advertising? Hotel advertising involves a range of marketing strategies aimed at showcasing your hotel’s services and unique value proposition to increase bookings and drive profitability. These strategies…
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  • 6 min

Hotel market segmentation | A step by step guide by Mews

  • Eva Lacalle1
  • 5 September 2024
What is hotel market segmentation? Hotel market segmentation is the process of grouping guests into various categories based on shared characteristics and behavior. It helps to define revenue management strategies…
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  • 5 min

Guide to starting a hotel business | Mews

  • Eva Lacalle1
  • 3 September 2024
What is a hotel business? A hotel is the broad term referring to an accommodation that includes a bed, bathroom, and various guest services, creating a comfortable, home-away-from-home experience for…
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  • 3 min

4 ways to reduce plastic usage in hotels

  • Eva Lacalle1
  • 29 August 2024
🛡 The hospitality industry generates 150 million tons of single-use plastic annually. Hotels implementing sustainable practices can attract guests, improve brand reputation, and save on costs by reducing single-use amenities and using refillable containers. Additional measures include setting up water refill stations for reusable bottles, using biodegradable trash bags, and making recycling easy for guests and staff. These eco-friendly practices contribute to environmental protection and can enhance a hotel's appeal to environmentally conscious travelers.
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  • 3 min

The Guide to Hotel Housekeeping

  • Eva Lacalle1
  • 22 August 2024
What is hotel housekeeping? Hotel housekeeping involves more than just cleaning rooms — it covers every part of your property, from the lobby to guest rooms, common spaces and restaurants.…
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  • 6 min

What is dynamic pricing in hotels and how does it work?

  • Eva Lacalle1
  • 20 August 2024
What is dynamic pricing in hotels? We’re all likely familiar with algorithms now, as many of the tools we use daily depend on them. Type anything into Google, and a…
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  • 4 min

Complete guide to self-check-in kiosks for hotels in 2024

  • Eva Lacalle1
  • 15 August 2024
What is a hotel self-check-in kiosk? A hotel self-check-in kiosk is a piece of technology, often in the form of a tablet, that puts the check-in and check-out process directly…
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