Eva Lacalle1

What is ADR (Average Daily Rate)?  ADR, or average daily rate, is a key metric used to calculate a hotel’s profitability. It demonstrates the average rate hoteliers can charge for…

What is a hotel budget? A hotel budget is essentially your financial roadmap, aligning with your hotel’s strategic goals to guide how you’ll spend and generate money throughout a specific…

What is Video Marketing for Hotels? In hospitality, video marketing is a communication and promotion strategy that uses audiovisual content to attract, inform, and persuade potential guests.. It involves creating…

Why are guest activities important at your hotel? Guest activities are crucial because they set your hotel apart from the competition and enhance guest satisfaction by offering more ways to…

What are rack rates in hotels? Rack rates are essentially the starting point for a hotel room’s pricing — think of it as the highest price before any discounts or…

Technologies that are improving hotel security   Technology helps hotels to improve security in many ways. To learn more, check out the biggest technology trends in the hospitality industry. Keyless entry  …

The benefits of keyless entry for hotels Keyless entry systems for hotels bring countless opportunities that every hotel can benefit from. These systems reduce the operational processes and costs for…