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Francisco Prieto

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Expedia, Booking, Hopper, Airbnb: The New OTA Battleground | Francisco Prieto posted on the topic | LinkedIn

✈️ Dennis Schaal at Skift reveals key shifts in online travel. Expedia, with 70,000+ partners, leads B2B, expanding into cars, insurance, and ads. Booking Holdings plans a B2B consolidation in 2026, while Hopper innovates with fintech partnerships. Airbnb targets independent hotels, aiming for a complete trip ecosystem. B2B offers stable margins, while B2C faces volatility. The future OTA must balance B2B reach, independent hotel supply, and tech innovation for success.
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