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Gennaro Cuofano

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Gen Z Luxury Spending Shifts to TikTok | Gennaro Cuofano posted on the topic | LinkedIn

📱 The luxury market peaked at $432B in 2023, dropping to $419B by 2025. Customer numbers fell from 400M post-Covid to 335–345M in 2025. Online shopping plateaued at 20%, while monobrand stores rose to 37%. In 2026, China's livestream retail will hit $1.1T, while the U.S. will reach $68B. Key platforms include Alibaba, Taobao Live, TikTok, and Instagram. Brands like Nordstrom and Sephora are exploring this format, with Covet by Christos reaching $200M in sales.
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