Geoff Roether

📰 Hotels are leveraging technology to navigate market uncertainties. In times of downturns like 2008 and 2020, revenue management tools with advanced data analytics help optimize pricing and inventory. Key strategies include risk mitigation through automated systems, dynamic forecasting via machine learning, and adapting long-term models using granular data. By integrating property management with revenue systems, hotels enhance profitability while avoiding consumer confidence pitfalls, ensuring agility and efficiency.