Paving the Way to Extended Stay: How Franchisors Can Set Up Developers for Success
👨 Damon C. Healey, managing principal of Eternal Companies, launched the company in 2023 focusing on economy and midscale extended-stay hotels. The extended-stay sector is driven by growth trends and has over 30 competing U.S. brands. Healey capitalized on the SOAR program by Choice Hotels International to open Suburban Studios in Columbus and Macon, Georgia, tapping into high-demand markets and utilizing Choice’s connections for financing and operational support. Fast conversions, such as the 30-day transition to Suburban Studios, and straightforward operating models are crucial for success in this competitive industry.
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