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Posts by author

Hal Crawford

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  • 3 min

It’s official: Google’s AI Mode destroys informational clicks

💻 October 28, Scott Purcell will present at Mumbrella Publish conference. Google’s AI Mode for informational queries shows a 92-94% reduction in external clicks. Shopping-related queries remain high with near 100% click-out rates. iPullRank study reports only 2-5% user adoption for AI Mode. Users spend 60-100 seconds on AI answers, shifting focus from clicks to brand visibility and recall. Emphasizing expert content and diverse traffic sources are key in adapting to this change.
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  • 3 min

The Economist’s global rip off

📈 The Economist's digital subscription pricing varies over 300% based on the subscriber's nationality. Two years after an initial review, the pricing inconsistency persists in 2024. Subscribers from poorer nations like Pakistan and Burundi pay double compared to richer ones like Canada and South Korea. Australia and New Zealand continue to face high rates despite currency weaknesses. Canada's subscription increased by 28%, while North and South America (excluding Canada) saw a 21% rise. The "Economad Index" contrasts The Economist's pricing with the Big Mac Index, revealing that most world currencies appear overvalued in the Economad Index. Disparities are evident, as a Cook Islander pays 31% more than a Brit for the same digital content, leading the author, Hal, to cancel his subscription costing over A$500.
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