Always start with art
🎨 Haris Fazlani, co-founder of Wørks in New York City, advocates for brands to engage with culture through art. Collaborations with artists, exemplified by brands like Nike and Louis Vuitton, help integrate creativity into branding. In today's fast-paced culture, art is essential for brands to connect emotionally and culturally. Brands are increasingly giving artists more creative control, blurring lines between art and commerce, and fostering cross-pollination between high and low culture, fashion, music, and commerce.
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