Hospitality leaders plan wider use of AI despite financial pressures
💻 Nearly 72% of hospitality leaders plan to adopt AI within the next year, according to a CGA by NIQ and Sona survey involving 13,000 venues. Only 26% feel prepared for large-scale AI implementation. Financial constraints led 53% to cancel investments in 2023, and optimism is low at 26%. AI is mainly used for data (49%) and marketing (47%), with lower adoption in HR and scheduling (27%). Rising costs and education gaps challenge AI expansion.
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