7 things you probably didn’t know about Michelin
📜 1900, Michelin started the Guide to boost tire sales. Stars debuted in 1926, with the 3-star system in 1931. Inspectors remain anonymous, and Michelin now rates hotels with the Michelin Key. Stars can be revoked for inconsistency or pressure. Self-nomination isn’t allowed; selection is based on research and feedback. The guide spans 45+ countries, maintaining selectivity for influence. Michelin’s credibility stems from consistency and storytelling, proving the brand's enduring global excellence.
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