How Chris Brown’s ‘World Famous’ food truck transformed the egg roll for the Instagram generation
🍳 Chris Brown, founder of World Famous, a Miami-based brand with five food trucks and four traditional locations, reversed the common trend by starting with a brick-and-mortar restaurant before expanding to food trucks. Specializing in unique egg rolls influenced by diverse international cuisines, Brown initially offered classic American comfort food. His culinary pivot to food trucks was driven by mobility and the desire to innovate, supported by a strong focus on social media marketing and customer engagement through live kitchen streams and interactive technology like Ring doorbells at his establishments.
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