You can’t take the view, but you can take the shampoo
🛌 Fairmont, Ritz-Carlton, Waldorf Astoria, and Le Méridien have partnered with luxury skincare brands like Le Labo, Diptyque, Aesop, and Malin+Goetz in recent years. New York and California laws phasing out single-use toiletries promote wall-mounted dispensers as a branding opportunity. Hotel-branded skincare enhances guest experience and generates revenue, creating memorable take-home souvenirs and emotional connections. This transition from scent to skincare as sensory branding emphasizes hotels' focus on intimate, high-quality guest interactions.
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