New Wyndham brand extension appeals to hotels in “economy lifestyle” space
🏨 Wyndham Hotels & Resorts has launched Dazzler Select by Wyndham targeting the U.S. "lifestyle economy" hotel market. With over 16,000 independent economy hotels in the U.S., Wyndham seeks to expand with 50 new openings over five years. The first conversion is Magic Moment Resort & Kids Club in Kissimmee, Florida. The brand targets Gen Z and millennials, offering boutique-inspired, affordable hotels with a minimum 4.0 Google rating, free Wi-Fi, and complimentary breakfast.
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