IHG makes “urban-micro” brand Ruby available for U.S. development
📍 Ruby Hotels, founded in 2013 in Germany by Michael Struck, sold to IHG for over $300 million. Now IHG’s 20th brand, Ruby is set to franchise in the U.S. by late 2023, focusing on major urban markets and planning 10 new properties by 2027. Ruby currently operates 20 hotels across Europe, with a presence in cities like Cologne, London, and Vienna. IHG aims for global expansion, targeting over 120 hotels in the next decade and more than 250 in 20 years.
Share