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Ian Shepherd

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  • 4 min

AI And Video Will Fuel 1.1 Billion Creators By 2032, Report Forecasts

  • Ian Shepherd
  • 4 November 2025
📹 Global creator population is projected to reach 1.1 billion by 2032, according to MiDiA. 63% of video creators use AI tools regularly. In 2025, average weekly creation time decreased to 2.8 hours, with 44% of creators reducing their time, citing burnout. Growth is driven by smartphone-first markets like Brazil and India. Advanced creators rapidly adopt AI (69%). Companies evolve into social-first production, with platforms improving monetization for creators transforming into studios.
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