Isaac French - 10 Minutes News for Hoteliers

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2 min

Sage Lane Partners Acquires Hampton Inn & Suites Prattville

🏨 Sage Lane Partners and ARK Holdings acquired the 101-room Hampton Inn & Suites in Prattville, Alabama, with ARK Hospitality to operate it. Sage Lane has over $350 million in assets managed since its 2024 formation. They plan up to three hotel acquisitions and two development deals in the current year. The hotel offers a fitness center, pool, business center, 576 square feet of event space, free breakfast, and Wi-Fi. Sage Lane targets value-add and opportunistic investments, partnering with investors for substantial returns.

2 min

Why Tesla Might Save Small Towns

🚗 In Deary, Idaho, a new 4-stall Tesla supercharger opened next to The Pie Safe, a family-run artisan bakery. This is one of only three privately-owned superchargers initiated by Tesla in recent months. It is anticipated to break even in 5-6 years, drawing additional traffic to Deary, located two hours from major urban centers. The initiative aims to revitalize rural America, transforming charging stops into local, culturally-rich destinations with amenities like food and lodging.

1 min

Goodbye ‘25!

📅 Spoke at 12 events, traveled to 18 states and 3 countries, and produced 8 short videos, including a special one for Helen. The community grew from 2,500 to over 44,000 in two years. Isaac invites everyone to visit the Homestead Heritage community and hopes to connect in person. Enjoy the holidays and look forward to 2026!

2 min

Do Things That Don’t Scale

🎨 Portraits were created in 2023 as gifts for friends by hand. They reflect the artist's appreciation for friendships, taking hours or days to complete each unique piece. This personal approach contrasts with the efficiency-driven world. At Live Oak Lake, guests received handwritten notes and homemade cookies, highlighting genuine hospitality. Will Guidara’s "Unreasonable Hospitality" discusses such practices. The emphasis is on creating irreplicable, meaningful experiences over scalable, automated ones.

3 min

Bring on the Mess!

🎨 In rural Wisconsin, an artist reflects on the transformative power of creating art in personalized spaces. This year involved crafting 20 portraits, leading to a sense of ownership marked by graphite and charcoal smudges. The emphasis is on the value of well-loved spaces with character, as seen in spaces like Morning Glory Farm. Mixing antiques with new elements is key for a vibrant atmosphere. Embrace messiness for authentic creativity.

5 min

I Need to Confess Something

📱 Who? The author, Rory (an artist, author, singer, and songwriter), and his wife Rebecca. When? Monday afternoon in December. Where? At home, outside by the creek, and in conversation with Rory. What? The author struggles with digital distraction, affecting his creativity. How? By constantly checking his phone and social media, the author feels creatively blocked. Key actions? Remove social apps, leave phone out of the bedroom, focus on relationships, and engage in art and nature.

2 min

Thanksgiving Belongs to Us

🍳 Thanksgiving in late November marks a cherished time for family and community. After the family feast featuring turkey, mashed potatoes, and more, the focus shifts to preparing for a community festival starting the next day. The event will draw 10,000 to 20,000 attendees, featuring handmade crafts, global gourmet food, and live music at the Heritage Center. It's a unique experience shared with the community, blending tradition and cultural celebration.

1 min

The Old Farm We’re Restoring

🌼 In the 1960s or 1970s, a century-old farmhouse underwent modernization, hiding its original charm. After removing faux paneling and vinyl siding, original features like floors, beams, and brick were restored. Located at Morning Glory Farm, named for the abundant wildflowers and memorable sunrises, this project saw contributions from the author's brothers and a mural sketch by the author, who was simultaneously working on Live Oak Lake in Texas.

3 min

Why I’m on Social Media in the First Place

📅 Columbia, Missouri hosted the 3-day Main Street Summit & Capital Camp, attracting over 1,200 founders, investors, artists, and athletes. The event featured talks on business insights and personal values, including those by Tim Tebow. Sessions were across downtown venues like cinemas and theaters. Key insights included the need for real connection, the shift towards analog experiences, and the importance of taste in business. Next, Waco prepares for its Homestead Fair, expecting up to 20,000 attendees.

3 min

Why I’m on Social Media in the First Place

📅 Attended the Main Street Summit & Capital Camp in Columbia, Missouri, where 1,200 founders, investors, artists, and athletes gathered over three days for impactful business insights and networking. Notable speakers included Tim Tebow. The event was set in cinemas, theaters, coffee shops, and university halls. Columbia showcased rural America's beauty. Upcoming events include the Homestead Fair in Waco during Thanksgiving, drawing up to 20,000 attendees, featuring talks, food, and music.

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