Isaac French - 10 Minutes News for Hoteliers - Page 4

1 min

This $1,000 House Will Be a Big Destination

🏠 Benny purchased a century-old house for $1,000 and plans to relocate it to his property to integrate into a thriving garden. Inspired by a dream of self-sufficiency, he envisions an immersive hospitality experience with a working homestead and orchard. Benny will document the transformation and invites others to follow his progress and potentially visit. Follow his journey on Instagram for updates and inspiration on building your own sustainable haven.

1 min

Why I Pay Double at This Barbershop

🦲 Monument offers a unique and irreplaceable haircut experience that customers highly value, enough to pay double the usual price. Located in an old house, the barber shop is run by Nic, whose authenticity and genuine curiosity make the place special. Monument’s success lies in its intentional design and focus on providing grace rather than just service. By staying small and not scaling, Monument maintains its magic and has created a beloved business that customers cherish.

1 min

The Land Spoke. I Listened.

🏖 On March 5th, 2021, a new property listing appeared just seven minutes from home, featuring a hidden pond behind a thick wall of trees. After months of searching Zillow and Google Earth, the discovery led to a handshake with the listing agent that very morning. The journey toward building a modern cabin village in nature had finally begun, all starting from a hidden gem in the woods.

2 min

Lightning, Hail, and Little Arms of Welcome

💥 A severe storm resulted in extensive damage to a home, with a lightning strike causing the loss of power and hurling objects across a room. The home, constructed with about $20,000 of salvaged materials 25 years ago, now faces rewiring costs estimated by an electrician at $100,000 due to melted insulation. The family's car was also damaged by hail two days later. Amidst these challenges, the author finds solace in their child's affectionate greeting, highlighting the importance of simple joys and love.

3 min

Our Marketing Department? The First 20 Guests…

📌 Word of mouth marketing, touted for leveraging genuine trust, mandates an exceptional guest experience. Delighting the first 20 guests is critical as they become your marketing team. Early feedback is invaluable; even constructive criticism should be embraced. Documenting everything from the build journey to daily operations builds trust and engagement. Turning guests into evangelists happens by creating unique, memorable experiences. Reinvesting in the property, as demonstrated by an $80k shipping container swimming pool and premium hot tub additions, fuels the marketing flywheel. Finally, a successful guest experience strategy transforms properties into brands with their own gravity, evidenced by guests returning up to 3-4 times within the first year.

2 min

What Makes a Place Unforgettable

🎨 Legendary investor and mathematician Jim Simmons advocates for an aesthetic approach to all kinds of work, stressing the beauty of doing things right. The unnamed author resonates with Simmons, believing that artistry can be infused in any work through care and investment. They lament the loss of meaning and craftsmanship in modern society but suggest starting small—with acts like planting a tree or having meaningful conversations—to make a positive change.

1 min

Small Gestures, Big Memories

📷 In this personal reflection, Isaac emphasizes the importance of going beyond basic accommodation to create memorable, personalized experiences based on genuine connections. Highlighting the essence of hospitality, he draws from stories that have impacted his memory and acknowledges those who inspire through their generosity and meticulous attention to detail. Isaac's message is clear: strive to deliver thoughtfulness and care in interactions with others, whether they are strangers or friends.

1 min

World’s Best Treehouses (Part 2)

🌳 Designed by Kristian Talvitie and Polestar, KOJA is a sustainable treehouse in Fiskars, Finland. Featuring panoramic windows for a seamless nature experience, it blends futuristic design with ancient woodland, aiming for minimal environmental impact.

1 min

World’s Best Treehouses

🌳 La Donaira in Andalusia, Spain—a boutique eco-retreat set on a 1,700-acre biodynamic farm with orchards, vineyards, oaks, and olive groves—offers guests rustic-luxury suites, Andalusian horse riding, and farm-fresh organic meals. This curated collection of favorite treehouses and tree-inspired stays ranges from traditional to innovative and domestic to wild, based on personal passion and extensive collecting.

1 min

The Wisdom of Trees

🍎 Isaac French's orchard project, set to bear fruit in Year 3, is both a fulfilling endeavor and a long-term investment, with trees producing for 20-60 years. Beyond harvesting fruit for cider, dried fruit, jams, and jellies, plans include hosting small weddings and seasonal events. The orchard offers intangible benefits such as meditation and gatherings. Further experiences with the orchard are teased for readers.

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