Hotel Content Mistakes That Cost You Bookings and How AI Fixes Them
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A study in the "Journal of Hospitality & Tourism Research" shows language in hotel descriptions affects room rates and bookings. SHR's AI Assistant optimizes room descriptions, translations, and adapts content for various channels to boost hotel profits. Key hotel content issues include time-consuming updates, neglected OTA/website updates, unoptimized mobile/voice search content, lack of multi-language support, and fragmented workflows. AI fixes include automated generation, multilingual translations, channel adaptation, seamless system integration, and reduced training time. SHR advises consistent branding and strategic AI use to streamline operations and increase efficiency.
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