High Stakes in the High Desert: The Untold Story of Building Reset – Joshua Tree’s First Hotel in 15 Years (Adam Wininger and Shannon Ching)
🏨 July 2025 marked the opening of Reset, a unique hotel near Joshua Tree National Park, co-founded by Adam Weininger and backed by HP Investors. It's the first new hotel in the area in over 15 years. Joshua Tree sees 3-4 million annual visitors, yet lacks hotel options. Reset aims to alleviate pressure on Joshua Tree's housing stock, offering a minimalist, nature-focused experience. Despite challenges, the project capitalized on outdoor hospitality trends post-COVID, utilizing modular construction on 100 acres, with plans for future expansion.
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