Accor’s Chief Sales Officer on Why Meetings Make Money – Sophie Hulgard
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Sophie Hulgard, Chief Sales Officer at Accor, discussed the economic impact of face-to-face meetings in a podcast episode dated Dec. 6, 2024. Hulgard highlighted the value of in-person interactions over digital ones and presented Accor's research on meeting economics. She also touched on the role of technology in enhancing meetings, the need for flexible and agile meeting spaces, and the return on investment for businesses from face-to-face meetings. Additionally, Accor's commitment to sustainability in meetings was emphasized. Relevant resources, including Accor's research, can be found at "Unlocking Growth Through Face-to-Face Meetings.
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