Partnerships For Fun, Creativity (And Profit!) – Ernest Lee, citizenM
🏩 Ernest Lee, Chief Commercial Officer at citizenM, highlights the significance of partnerships and collaborations in a podcast episode dated August 23, 2024. He discusses citizenM's approach to creating unique experiences, engaging target audiences, and leveraging resources efficiently. Lee also details a partnership with Yes Theory, a content creation team with nine million YouTube subscribers, showcasing the alignment with citizenM's brand mission. The episode is supported by Sojern, emphasizing the importance of building profitable guest relationships.
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