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🏨 Sarena de Muro Resort Mallorca, near S’Albufera Natural Park, opens with 184 rooms, featuring Mediterranean and local cultural designs. Led by Michelin-starred chef Andreu Genestra, it offers four dining options emphasizing local ingredients. Facilities include a spa, fitness center, two pools, and a thermal zone. This marks "Destination by Hyatt"'s first hotel in Mallorca, continuing its European expansion, including Sardinia and a planned 2026 opening in Paros, Greece.

🏨 Aliée Istanbul offers 122 uniquely designed rooms across four buildings, merging Istanbul's cultural heritage with modern elegance. Dining includes the Living Room, Little House, and Taste by Thomas Bühner, led by a three-Michelin-star chef. Wellness amenities cover 4,000 square meters with hammams and pools. The Longevity Clinic offers custom health journeys, while Aliée Swim Club provides a vintage vibe. Hasbahçe serves Neapolitan pizza with Golden Horn views, redefining luxury hospitality through art, culture, and wellness.

🏨 In Lille, Oceania Hotels opened Hotel & Spa Oceania Les Augustins 4*, housed in the historic Scalbert-Dupont Bank from 1928. This eco-conscious hotel emphasizes nature with terracotta, deep greens, and sustainable resources. Redesign efforts include large bay windows and a multipurpose lobby. Despite inflation and rising energy costs, Oceania Hotels reported an 11% growth for 2024, continuing its expansion strategy in France with a focus on comfort and sustainability.

🏨 The Novotel Berlin Am Tiergarten is undergoing an 18-month renovation to become Clayton Hotel, featuring a restaurant, bar, meeting center, sauna, and gym. Located on Straße des 17. Juni, it's near attractions like the Brandenburg Gate. Dalata Hotel Group, with a 25-year lease, will achieve BREEAM Very Good certification. Dalata is expanding with new hotels in Madrid (2029), London, Glasgow, and Dublin. This boosts their presence in key European markets.

🏨 Scandic Go is opening a hotel in Turku in 2026, renovating part of the former Scandic Atrium. Renovation starts in August 2025. The location is near Turku's harbor and university, close to the Market Square. Scandic plans to meet the Nordic Swan Ecolabel and expand in Oulu and Helsinki. In Tromsø, Norway, Scandic added 305 rooms with The Dock 69°39, and further expansions are planned in key Nordic cities, including Uppsala, Sälen, Stockholm, Gothenburg, and Umeå.

🏠 **B&B Home's Expansion**: In 2024, B&B Hotels launched B&B Home, an extended-stay concept, adding a 105-apartment hotel residence in Caen, France. This property, in partnership with Sas City O, is located in Caen's city center, along the River Orne. Accommodations range from 35 to 110 m², catering to tourists and business travelers. Emphasizing community and sustainability, B&B Home features shared spaces and eco-friendly practices, supporting flexible stays with kitchenettes and communal cooking facilities.

🏨 Novum Hospitality, led by CEO David Etmenan, is expanding in Aachen, Germany with a mixed-use development featuring the Holiday Inn – the niu Aixley hotel. The project includes 300 parking spaces, student apartments, and office space. The hotel will target BREEAM certification and incorporate modern amenities to accommodate digital nomads and business professionals. IHG aims to double its German presence, with a partnership leading to three new hotels and a planned dual-branded complex in Leipzig.

🏠 Scheduled for 2027 in Madrid, the €33 million project by All Iron RE I Socimi transforms a 90-unit building into luxury apartments. It includes a gym, indoor pool, and over 1,000 sqm of retail space. With 64 parking spots and a rooftop terrace, it's operated by Aspasios under Marriott Bonvoy. Positioned in an exclusive neighborhood, it caters to both leisure and business travelers, aiming at high-yielding lifestyle assets in Madrid and Barcelona.

🏨 Ruby Hotels and Primetown Development are partnering on a €20m development near Omonia Square, Athens. The project spans 3,200 m² and features a 24/7 bar, breakfast area, rooftop with panoramic views, and pool terrace. This new addition aligns with IHG's strategy, following their acquisition of Ruby in 2025, expanding their presence with ten Greek properties. Ruby's Southern Europe expansion continues with new projects in Italy, including the upcoming Rome hotel opening in spring 2025.