Isaac Mizrachi appointed Global Head of Loyalty at Leonardo Hotels
🏨 Isaac Mizrachi appointed as Global Head of Loyalty for Leonardo Hotels since March, based in Berlin. Former Country Manager at Booking.com and Senior Director of Marketing at Visit Canberra, Mizrachi brings a strong background in travel, marketing, and technology. He will enhance the AdvantageCLUB loyalty program as part of the hotel group's growth strategy in Europe and the UK. Enhancements will include hyper-personalization, gamification, and omnichannel experience, aiming to increase guest engagement and loyalty.
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