European hotel trends – January 2025: Growth in the South, surge in the East
🏨 In January 2025, the European hotel market saw varied performance; Southern and Eastern Europe recorded growth with Spain (+8.5%), Italy (+6.3%), Portugal (+6.8%), Latvia (+33.5%), Hungary (+19.8%), Poland (+13.9%), and the Czech Republic (+12.3%) all reporting increases in RevPAR. This was attributed to stable occupancy and higher Average Daily Rates (ADR), contrasting with markets like Germany which experienced a downturn.
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