katherinedoggrell

🏨 Marriott recently licensed the Sonder brand for its long-stay property portfolio. Sonder, a tech-led long-stay brand, experienced IPO difficulties but saw its share price double after announcing a strategic agreement with Marriott and securing $143 million in new funding. The partnership enhances Sonder's appeal to real estate owners by combining its product with Marriott's distribution network. This move signals a potential shift towards hotels becoming more consumer-focused brands.