TMW #209 | The Great CDP Re-bundling
📊 The Martech industry is witnessing a shift with key players Lytics and mParticle, founded in 2013, being acquired respectively by Contentstack and Rokt. Lytics raised $58M in total funds, a modest sum compared to Klaviyo's $778M, and before acquisition had only 26 employees left. mParticle, on the other hand, successfully raised $272M, with the latest $150M round in late 2021. Rokt's $300M investment in mParticle signifies a major influx of capital despite a 9% staff reduction over two years. These acquisitions and mergers question the viability of independent CDPs and indicate a possible trend towards re-bundling in the Martech space.
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