Kieran Flanagan

📈 Cloudflare's CEO reveals alarming stats on the 'content collapse'. Two years ago, Google needed to scrape 2 pages for 1 visit; now it's 18. Six months ago, OpenAI had a 250:1 scrape-to-visit ratio, which has skyrocketed to 1,500:1 today. This shift, driven by AI overviews, will force companies to increase spending on paid ads and AI-generated content. Marketing strategies are expected to transform dramatically in the next 12 to 18 months.

📚 Marketing strategies evolve from outbound, high-volume tactics to value-focused approaches in the AI era. Podcasts and YouTube gain emphasis for creating lasting trust, while mastering AI for content remixing enhances value. Paid media incrementality becomes crucial for video and creator-led campaigns. Smart data and AI enable personalized outbound efforts, including BlandAI's AI-powered billboards for instant interaction. AI-driven personal touches in chat and email result in a quadruple increase in responses and email conversion growth of 50-200%.

💻 In 2024, Google's Stream Realtime, OpenAI's Video Screenshare, ChatGPT Search, and Gemini Flash changed knowledge work, sales, customer support, and education sectors. Companies faced 10%-30% organic traffic losses due to AI impacts on information retrieval. Google's Project Mariner and Claude's Computer Use hinted at AI handling 30%-80% of knowledge tasks by learning from browser and device data. OpenAI's Sora and Google's Veo led the text-to-video innovations in December, with Veo receiving better reviews. AI assistants expanded with Claude's Artifacts and Project features. Elon's Grok 3 is anticipated to majorly advance AI in 2025.