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l.guillotindecorson1

135 posts
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  • 2 min

HR Group accelerates its expansion with ten new hotels from H World International

🏩 HR Group acquires ten hotels from H World International, including seven IntercityHotels and three Steigenberger hotels, adding over 1,600 rooms and 280 employees. The transaction sustains franchise agreements for Steigenberger Parkhotel Braunschweig and IntercityHotel Schwerin. HR Group's European portfolio now exceeds 200 hotels. Locations include Hannover, Bonn, Ingolstadt, Braunschweig, Mannheim, Hildesheim, Kassel, Kiel, Bremen, and Dortmund. CEOs Ruslan Husry and Oliver Bonke highlight the future-ready operational strategy and continued partnership.
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Marriott introduces Four Points Flex by Sheraton in France

🏠 The Hôtel Christ Roi in Lourdes will be transformed into Four Points Flex by Sheraton Lourdes Sanctuaire, set to open in 2026. The hotel will feature 180 rooms, catering to both business and leisure travelers, and is located near Lourdes Sanctuary and the Grotto of Massabielle. Four Points Flex by Sheraton, launched in 2023, focuses on simplicity and value. The brand's introduction to France brings Marriott Bonvoy's presence in the country to 15 brands. Antoine Sibieude and Laure Guillemin highlight the significance of the collaboration between Marriott International and Courbet Héritage in expanding mid-range accommodation offerings and boosting Lourdes' international tourism appeal.
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Kimpton expands its luxury offering in Spain with a new hotel in Marbella

🏨 Kimpton Hotels & Restaurants opened Kimpton Los Monteros Marbella, a five-star hotel, marking the transformation of the former Los Monteros, established in 1962. Located 500 meters from the Mediterranean, the hotel offers 195 rooms, with 60 suites featuring terraces and sea views. The renovation was by El Equipo Creativo and Cristina Carulla Studio. Michelin-starred chef José Carlos García leads dining options like Jara and Escondido Rooftop. The hotel includes a Maison CODAGE spa, tennis and padel club, 5,000 square meters of outdoor space, and 700 square meters of meeting facilities.
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limehome enters France with two strategic openings in Suresnes and Versailles

🏠 Limehome, Europe's serviced apartment operator, enters the French market with 44 apartments in Île-de-France, targeting a 2025 opening in Suresnes (25 apartments) and Versailles (19 apartments). The Versailles location features transformation of listed buildings and an antique shop on the ground floor. With over 9,000 apartments in 150 cities, limehome's model emphasizes design, technology, and digital management. The expansion taps into France's dynamic tourism, where Paris alone registered over 52 million overnight stays in 2023. Limehome plans significant French growth in coming years.
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Meliá continues its strategic development in Palma with two key projects

🏨 Meliá Hotels International is investing €10 million in renovating Gran Meliá Victoria and transforming Palacio Avenida into an Innside hotel in Palma, Mallorca. This marks the brand's expansion in the city, bringing Meliá's total to 9 hotels in Palma and 25 in Mallorca. Palacio Avenida, a building with rationalist architecture by Gabriel Alomar, offers 68 rooms and 3 conference rooms. The renovation is part of Meliá's strategy to upgrade their portfolio and contribute to regional development.
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Ascott strengthens its presence in Morocco with six new locations and over 600 rooms

🏨 The Ascott Limited expands in Morocco, with recent Citadines Almaz Casablanca launch and Citadines Bab Tangier opening in 2027. Plans include Citadines Connect Belvédère Casablanca (Q4 2026), Citadines Racine Casablanca (Q3 2025), Ascott Hivernage Marrakech (Q4 2026), and The Unlimited Collection Marrakech (Q4 2026). Morocco's tourism growth: 17 million visitors in 2024, 20 million expected in 2025. Ascott's North African growth represents a 30% increase from 2023, with a global portfolio of 40 properties and over 5,800 units in the Middle East, Africa, and Turkey. Vincent Miccolis, Managing Director, emphasizes the demand for serviced apartments and lifestyle hotels. Ascott, a subsidiary of CapitaLand Investment Limited, operates 980+ properties in over 230 cities across 40 countries and runs the Ascott Star Rewards loyalty program.
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easyHotel focuses on Spain with three openings in Madrid, Barcelona, and Valencia

🏨 easyHotel, financed by a 29.2 million euro loan from CaixaBank, expands in Spain with plans for new low-carbon hotels in Madrid, Barcelona, Valencia, and Alicante by 2025/2026. The new Madrid Alcalá hotel opens April 29, 2025, offering rooms from 75 €/night and amenities like four-star mattresses and electric vehicle charging. This growth strategy aims to provide budget-friendly, sustainable accommodations in strategic locations, enhancing easyHotel's presence in Spain.
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easyHotel focuses on Spain with four openings

🏨 easyHotel secured a €29.2 million loan from CaixaBank to expand in Spain, aiming to open new low-carbon hotels in Madrid, Barcelona, Valencia, and Alicante. Madrid's second easyHotel opens April 29, 2025, with rooms from €75/night and 31 parking spaces. Valencia and Barcelona's second hotels are set to open by end of 2025, while Alicante's first hotel launches in 2026. This growth strategy targets affordable stays, strategic locations, and aligns with sustainable hospitality practices.
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Paris Fashion Week: is the Parisian hotel industry ready to showcase the event in style?

🎡 The 2024 Paris Fashion Week is set for March 3-11 at the Palais de Tokyo. Last year's event, running from February 26 to March 5, boosted Parisian hotel performance, especially in upscale and luxury categories. This year's bookings trends indicate a similar impact, with the hospitality sector preparing for the influx. MKG Consulting provides insights into the market dynamics.
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