Blurred Travel: Redefining classic travel categories
🌍 Key facts from the article include the prediction of business travel recovery between 2024 and 2030, with obstacles such as sustainability and economic concerns, and the emergence of "Blurred Travel" as a new travel category post-pandemic. Companies like American Express and Airbnb are adapting to this trend by focusing on internal travel and extended stays, respectively. Google searches for digital nomadism increased by 69% over two years, and Airbnb noted that long-term stays have nearly doubled to 25% of bookings. Employers are supporting remote work as a perk, with some even funding employee travel. Blurred Travel combines leisure with work, leading to new opportunities for travel providers.
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