Motel 6: Travelers Are More Likely to Drive Rather Than Fly for the Holidays
🚘 In the U.S., over half of the travelers (51%) prefer driving to their winter holiday destinations, up 2% from last year. Most are motivated by proximity (46%) and cost savings (26%), with 80% finding road trips more enjoyable. A majority choose familiar places over new explorations (63%), visiting family (50%) and using paid time off (54%) for quality time. Accommodations often include staying with family (52%) or friends (14%), yet 25% will opt for hotels or motels to avoid uncomfortable sleeping arrangements. Travelers plan trips three weeks in advance on average, with 23% not booking ahead and 64% stressed by last-minute plans.
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