LODGING Staff - 10 Minutes News for Hoteliers - Page 52

1 min

Rebel Hotel Company Adds Hilton Washington DC Capitol Hill to Its Portfolio

🏨 Rebel Hotel Company recently transitioned the Hilton Washington DC Capitol Hill, a 267-room hotel, into its portfolio. This is Rebel's first venture into Washington, D.C., situated near the U.S. Capitol and Union Station. The company, led by CEO Brian Sparacino, now includes four Hilton-branded hotels and several independent properties. Rebel aims to expand its creative and collaborative approach in one of the U.S.'s most competitive hospitality markets.

2 min

Bernardus Lodge & Spa Joins Legend Collection by Preferred Hotels & Resorts

🏨 Bernardus Lodge & Spa joins Preferred Hotels & Resorts’ Legend Collection, a portfolio for luxury properties. Located in Carmel Valley, the 73-room resort combines artisanal dining, holistic wellness, and personalized hospitality. Guests enjoy a 15,000-bottle wine cellar, an organic garden, and unique wellness offerings. Bernardus joins over 100 properties worldwide in the Legend Collection. This affiliation highlights its commitment to luxury, enhancing its appeal to a global audience.

1 min

OYO Announces Partnership With IBS Software

💻 OYO partners with IBS Software in Atlanta, Georgia, to enhance digital capabilities for its brands, including Motel 6 and Studio 6. This collaboration focuses on integrating services like hotel stays and activities within membership programs. iStay CRS, a real-time management platform, will align with OYO’s global tech ecosystem. Shashank Jain from OYO highlights iStay's role in guest experience and profitability, while Jitendra Sindhwani from IBS emphasizes shared goals in hospitality tech innovation.

2 min

JW Marriott Camelback Selects FerebeeLane for Repositioning Project

🏨 FerebeeLane is chosen by JW Marriott Scottsdale Camelback Inn Resort & Spa in Greenville, SC, to create a new branding narrative. The aim is to differentiate from other luxury resorts. The initiative includes a brand platform for the expanded spa, part of a multi-million dollar renovation. This effort seeks to enhance guest experiences and deepen connections with affluent consumers. The collaboration focuses on positioning, guest experiences, and communication strategies to increase market share.

1 min

HREC Arranges Sale of Welcome Suites Hazelwood

📈 HREC Investment Advisors announced the sale of the 72-guestroom Welcome Suites Hazelwood in Hazelwood, Missouri, acquired by Ishikaa A, LLC. The seller was Hazelwood Lodging, LLC. The deal was led by Beau Mullenix, senior VP and broker for Missouri. Notable developments in Hazelwood include a $7.5 billion government Boeing contract and a $3 billion modernization project at Lambert-St. Louis International Airport. Greater St. Louis hosts 15 Fortune 1000 headquarters.

3 min

Charlestowne Hotels Highlights Development Pipeline

🛒 Charlestowne Hotels, based in Charleston, South Carolina, celebrated its 45th anniversary in 2025. In June 2025, they took over Hotel Nell in Washington, DC. The Inn at Aspen will relaunch in Q3 2025, and Hotel Flora in Santa Fe will open in Q4 2025. Their university hotel portfolio reached 14 properties with new additions near Denison and Clemson Universities. They plan three new Tribute Hotels under Marriott. Charlestowne's services include revenue and marketing for 15 hotels.

2 min

Pendry West Hollywood Rebrands as The Sun Rose West Hollywood

🏨 Los Angeles, California—Pendry West Hollywood has rebranded as The Sun Rose West Hollywood, part of Preferred Hotels & Resorts' L.V.X. Collection. The hotel features 149 rooms, including 37 suites, an Art Deco design, and a 2,300 sq. ft. ballroom for 200 guests. Wolfgang Puck offers a Pan-Asian menu at Merois. Moët Bubbles Bar operates on weekends, and Adam Blackstone is the new creative director. Key amenities include a spa, fitness center, and music venue Live at The Sun Rose.

2 min

The REMI Scottsdale, Autograph Collection, Debuts Four Culinary Experiences

🍽 The REMI Scottsdale, Autograph Collection, opened in Scottsdale, Arizona, with four food and beverage destinations curated by Alliance Hospitality Group and Riot Hospitality Group. Kauboi offers a Japanese Steakhouse experience with a 40-oz. Mishima Tomahawk Ribeye, while Allegra features a Moroccan-inspired Rooftop Pool & Bar. F/Sixteen, inspired by the F-16 fighter jet, reimagines classic American diner fare. The 9,575 sq. ft. Kauboi Terrace includes private cabanas and a two-sided fireplace.

1 min

Lighthouse Announces Its Suite is Available on Oracle Cloud Marketplace

💻 Lighthouse, available on Oracle Cloud Marketplace, integrates with OPERA Cloud via Oracle Hospitality Integration Platform, serving hotels in 185 countries. The platform enhances hotel revenue with real-time market insights and pricing tools. This integration ensures seamless data flow and eliminates manual data processes. Dave Collier, Lighthouse's CRO, emphasizes the benefits of unified, real-time data access for hoteliers. This collaboration aims to optimize revenue and business intelligence for both independent and chain hotels worldwide.

1 min

Aimbridge Hospitality Promotes Allison Handy to Chief Commercial Officer

📈 Allison Handy promoted on July 2025 to chief commercial officer at Aimbridge Hospitality in Plano, Texas, reporting to CEO Craig S. Smith. She leads commercial functions—sales, national sales, revenue management, marketing, ecommerce—to enhance profitability and performance. Aimbridge’s integrated commercial model, launched last year, boosted strategy across sales and marketing, strengthening relationships and top-line performance. Handy previously held senior roles at PRISM and Interstate Hotels & Resorts and serves on the HSMAI Americas Board.

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