Hotel Equities Announces Planned Retirement of Founder
📈 ATLANTA, Georgia—Fred Cerrone, founder of Hotel Equities, will retire on November 22, 2025, after 58 years in hospitality. Cerrone, who became Sheraton's youngest general manager at 21 and a Marriott franchise pioneer, will remain as chairman emeritus. Post-merger with Springboard Hospitality, Brad Rahinsky is now co-chairman, and Ben Rafter is CEO. Cerrone's legacy of integrity and service will continue to guide the organization.
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