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m.welsch1

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Here we are: Best Innovative Social Responsibility Initiative

📖 Club Med opens resorts to those who can't afford holidays, fostering inclusion and well-being. Dusit International launched "Tree of Life" in 2023, with 31 ESG criteria aligned with UN goals. Marriott trained 1.5 million associates against human trafficking, partnering with PACT and others. OKKO HOTELS offers free stays to parents of hospitalized children. Palladium Hotel Group's "Palladium Cares" initiated in 2022, with 580 projects globally. The Social Hub dedicates 1% of revenue to the TSH Talent Foundation for education and mentorship.
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How is artificial intelligence reshaping the hotel distribution landscape?

💻 OpenAI announced integration with Booking.com and Expedia, enabling users to book travel directly through ChatGPT. Ariane Gorin, CEO of Expedia Group, highlighted the potential for seamless travel experiences. The tool allows users to search for hotels, providing options and redirecting to booking platforms. OpenAI's Operator can perform actions like filling forms and making payments autonomously. This shift impacts hotel distribution strategies, moving focus from search engine optimization to AI-friendly offerings, challenging traditional rate parity practices.
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