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🏨 Staycity Group has opened its first Wilde aparthotel in Cambridge's historical center, featuring 227 rooms, including studio and one-bedroom apartments. The design reflects Cambridge’s academic heritage, with interiors by London-based Thurstan. It incorporates sustainable features like eco-friendly materials, 56 solar panels, and rainwater harvesting. Wilde aparthotels are expanding in key cities, including London, Manchester, and Berlin, with future plans for Vienna, Lisbon, Porto, and Amsterdam, appealing to both business and leisure travelers.

🏖 Andaz Lisbon is opening on Rua do Comércio, Lisbon, strategically positioned near landmarks such as Rua Augusta Arch and Praça do Comércio. The hotel will offer 170 rooms and suites, ranging from 22 to 99 square meters, with views of São Jorge Castle, Praça do Comércio, and the Tagus River. Led by Cajetan Araujo, an experienced hotelier, the property will feature a rooftop restaurant serving modern Lusitanian cuisine and a social hub inspired by Lisbon’s street kiosks.

🏨 In Hamburg's Altona district, the voco Hamburg-Altona project will offer 143 rooms near the Hamburg-Altona Bahnhof, a key transport hub. Developed by NOVUM Real Estate and GATE Hospitality, it's part of a plan to bolster the voco brand across Germany. This marks the second voco project in the country, following Berlin's opening. NOVUM and IHG's strategic partnership aims for sustainable growth in the upscale sector, leveraging Hamburg's vibrant, creative atmosphere.

🏨 Travelodge has acquired four former Ibis hotels, located in Preston, Bradford Shipley, Chesterfield, and Cardiff, adding 324 rooms to its portfolio. The Cardiff acquisition is under a 25-year lease, while the others are freehold. A multi-million-pound renovation is planned to align with Travelodge’s modern design standards. With over 12,500 rooms added this year, Travelodge aims to expand further across 300 UK locations and 20 in Spain, focusing on strategic locations near transport links and attractions.

🏨 Steigenberger Hotels GmbH has reopened the Europäischer Hof in Baden-Baden, reconnecting with its origins. The hotel, part of the Steigenberger Icon collection, features 126 rooms, 7 long-stay apartments, and a 1,300 square meter Vault Spa. Guests can enjoy three culinary venues and five multifunctional conference rooms. Located opposite the Kurhaus and casino, it also houses Germany's first Porsche Studio. This marks a new era for luxury in Baden-Baden.

🏖 Europe and the U.S. are witnessing a surge in hotel conversions, with nearly 50% of July's openings being conversions. Marriott is expanding in Europe using this cost-effective, eco-friendly method. Coastal regions, particularly in Greece, Spain, and the U.S., see increased hotel openings due to summer demand. Emerging markets like Saudi Arabia and India also show growth, driven by rising local and international tourism. This trend highlights a shift in global hotel strategies towards conversions and coastal developments.