HOF 2025: ” The Group had to evolve because our customers asked us to change “
🏖 Belambra, originally VVF, began in 1959 focusing on holiday clubs for the emerging middle class. The brand officially emerged in 2008. In 2021, following a challenging period, the company initiated a transformation due to customer demands. Starting March 2021, management directly engaged with 20 customers to understand satisfaction metrics, learning more from satisfied patrons. The process highlighted crucial insights for improving customer experience.
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